Hi there!

 Amy Birchall mint content

I'm Amy Birchall. Your friendly neighbourhood word nerd. 

In 2015, I quit my full-time job as a website editor in search of more freedom and accountability. I turned my fledgling freelance journalism business into a content writing agency, left my cat and furniture with my parents, and moved from chilly Canberra to Chiang Mai, Thailand.

Within nine months, my agency, Mint Content, made over six figures. Today, it's Australia's specialist IT content writing agency. It's been featured in publications like the Sydney Morning Herald and The West Australian, and was a finalist in the 2017 Telstra ACT Business Awards. 

I love helping technology companies explain complex products so regular people understand. But I'm also serious about supporting aspiring freelancers to build profitable businesses. There are so many things I wish I knew when I was just starting out - like how to send an invoice, and that you shouldn't charge $50 for a blog post. I'm on a mission to help others avoid similar mistakes. 

My background 

I'm a journalist by training, and content writer by profession. I've written for businesses including Google, FedEx, HP, Singtel, Canon, The Australian Institute of Management, f5 Networks, ABC Online and The Northern Territory Government. 

Many moons ago, I studied journalism and creative writing at university. I was convinced that print journalism was the only way to make a semi-decent living from writing. I changed my mind in my third year when Fairfax and News Limited started laying off journos en masse. I worked in business magazines, software marketing, online news and not-for-profit comms before deciding that the freelance life was the best of the lot. 

What I like to do when not getting square eyes from staring at a screen

I'm the co-organiser of Canberra Business Writers. We meet once every two months to talk about the business side of writing. I also like hiking, being outside, eating street food and pretending to be upset when locals fail to understand my terrible Thai.